About Us

Wow and Now – Handmade with Love, Designed & Proudly Made in India.

Inspired from global best practices through the years that appeal to the imagination & help your little one develop vital physical, communication & intellectual skills, our fabric based interactive books teach, captivate & are an absolute delight to play & learn with.

We hope our creations bring warmth & wonder to your child & the child in you while discovering the magic of play.


Dhvani Advani

An art director by profession, my deep interest & passion towards bringing value in this world through my work a bit differently has been the driving force.

In all I do, love always has been my core.
I’ve always loved being around babies, kids & children. Curating & designing quiet books is my little way of giving back to this happy space that brings me so much joy like no other.

Combating digital temptation, making these books more accessible & affordable & filling the gap in the industry have also been my central ingredients.

I feel immensely privileged to be doing what I do & the incredible community I have had the fortune of building alongside work.
I’m truly grateful for each one of you.

Wow and Now books, today have made their way all over the world – 5 continents, 34 countries and still counting.